VMware Global Partner Marketing Programs

VMware partner marketing offers many marketing resources to help you learn about programs, marketing plays, incentives, and new content available to help drive demand with turn-key marketing campaigns and events. Below you'll find information about Partner Demand Center (PDC), and under the Marketing Resources section to the right, you’ll find VMware strategy and messaging, brand guides, creative resources, logos and badges, and other helpful marketing guides and information.

Partner Demand Center

VMware Partner Demand Center is a demand generation platform with self-service access to digital marketing campaigns, downloadable resources, social and web content, and paid agency services. It is a complimentary platform available to you as part of the VMware Partner Connect program.

Partner Demand Center Benefits

Partner Demand Center connects you with the resources you need for smarter marketing and helps you approach VMware campaigns strategically, based on a “digital-first” mindset. It includes everything necessary to set up, execute, manage, and measure a marketing campaign or event, from start to finish— through a professional, enterprise scale, integrated marketing platform that you can customize as needed and track and measure results. You also have the option to download campaign materials and deploy them through your own marketing systems.

Partner Demand Center Resources

Marketing Training

VMware Partner Demand Programs offers live training webinars to learn more about PDC, vmLIVE sessions for a deep dive on new campaigns, and Partner Marketing Insights to provide partner marketing teams with insights and success stories to increase awareness of VMware Cross-Cloud solutions and drive demand with turnkey marketing programs, campaigns and events.

Join us for our upcoming training webinars or watch the replays.

For more training resources, visit

Learning Paths

Learn how to execute turnkey marketing campaigns via PDC, co-brand with VMware and leverage digital marketing best practices with the Partner Marketing Learning Path. With six bite-sized modules, feel free to follow the suggested segment order or customize the course based on your team’s needs.

To learn more about PDC or if you have questions, please refer to the following resources

Stay Connected

Stay current with VMware Partner News and the Power of Partnership. Our Demand Gen posts feature all new partner marketing content, campaigns, incentives, and training sessions. Join the conversation on our partner social media channels: Facebook, LinkedIn, Twitter, VMwarePartnerTV and for a deeper dive tune into the Partnership Perspectives Podcast.