Five Streamlined Partner Levels

Partner Connect is flexible, enabling you to accelerate growth while being rewarded for all the ways you go to market now. The program provides simple, clear paths to profitability as partners can progress through five simplified program levels

• Pinnacle - The most strategic global and transformational VMware partners. Recognized as technology leaders in their industries and regions, Pinnacle partners have multiple program validations and have demonstrated sales and services success at scale. Benefits include all program benefits, as well as access to the exclusive VMware executive sponsorship and support.
• Principal - Partners with robust sales and services capabilities, as demonstrated by advanced VMware certifications and customer success. Benefits of Principal status include access to co-selling, the Partner Acceleration Program and the Executive Engagement Experience, additional discounts and prioritized listing in Partner Locator.
• Advanced - Partners that have demonstrated competencies in sales and technical services, as well as customer experience. Benefits of Advanced status include access to purchasing programs and education resources.
• Select - Partners that have achieved initial milestones in sales success and certified capabilities with earning. Benefits of Select status include new and expanded access to sales enablement, incentives, co-innovation resources and marketing support, including listing in Partner Locator.
• Community - Partners that have completed the requirements to transact and/or service VMware technology. All Community members have foundational benefits such as access to resources for sales and technical enablement, co-innovation, demand generation, and practice development.